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You have a great product, you always get positive feedback from clients who have stayed at your hotel, inn, villa or B&B, or experienced your activity, but you don’t understand why nobody else recognizes it. You’ve certainly spent enough dollars on marketing to get the word out.
How you present your product, your people and your place of business directly effects the perception that your client or potential customer has of you. What is the message that you are sending to your audience and does it truly reflect the value of your product? |
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| Everything we mention in our Marketing Coach program equally applies to Virtual Marketing Director. The only difference is that as a Marketing Coach we advise you and you do the work. As a Virtual Marketing Director we are a little more hands on. Together we’ll create a marketing strategy and we’ll put together an action plan to get you back on track and to produce results. You will be accountable for effecting the changes we recommend but we’ll manage the projects for you and work with your team to make sure that things get done. |
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| Most small and medium tourism businesses have one person appointed as the Sales and Marketing Manager? Sales are, however, a function of marketing but due to limited resource the emphasis is typically placed on Sales- Sales Mean Cash! Unfortunately you can’t make a sale if you don’t have a lead. And that is the purpose of marketing. If you increase your marketing activity, you increase your leads, which then gives sales something to actually do. |
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After you have completed the business analysis audit we’ll collate the information and discuss the outcome with you. On the basis of this we’ll begin a series of discussions, through Skype and webcam or phone, on each of the marketing components that need further development. This can include a broad range of subjects as mentioned in the Marketing Coach program. On the basis of this we’ll put together a marketing strategy and a plan for implementation that not only significantly increases your profile and visibility but also gets customers buying from you.
This approach works best with clients who:
1. Are passionate about growing their business and are willing to try new things
2. Have a past and present database of customers
3. Understand all the channels of distribution in tourism and have the appropriate margins in place to work within those channels – even if your aim is for consumer direct
4. Are the owners or the decision makers for the business
As a Virtual Marketing Director we take the lead in your marketing activity so that you don’t have to hire a full time marketing director. Why would you if you can have an expertise in the field with diverse background in tourism marketing? At $2,200 per month you get to harness my knowledge and expertise for substantially less cost.
If you’re still reading about us it must be for a reason. Please call us at 310 592 4007 or send me email, angela@social_media.html.com and I’ll be happy to run through more details. |
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